Crypto services giant Nexo Capital announced its plans to reenter the U.S. market during a prominent event held in Sofia, Bulgaria, on Sunday. The gathering, titled “Trump Business Vision 2025,” featured Donald Trump Jr. as the keynote speaker and brought together influential figures from finance and technology to discuss global market trends and opportunities. Reuters confirmed the announcement, highlighting the importance of the event for Nexo’s future strategy.
Nexo Eyes U.S. Comeback After Two-Year Absence
Nexo co-founder Antoni Trenchev revealed that the firm is preparing to return to the U.S. market in the coming months. Trenchev emphasized that the company is currently engaged in “constructive” discussions with American regulators, including the U.S. Securities and Exchange Commission (SEC). Although specific details of the negotiations remain undisclosed, Trenchev confirmed that the environment is now more favorable for Nexo’s ambitions.
Donald Trump Jr., speaking at the event, reinforced the importance of crypto adoption in the United States but clarified he is not involved in Nexo’s regulatory strategy. Instead, he serves as a prominent voice advocating for the expansion of digital assets and innovation within the American financial system.
Changing Regulatory Climate Encourages Nexo’s Return
Nexo’s return comes two years after its high-profile exit from the U.S. market, which followed regulatory disputes surrounding its crypto lending products. In early 2023, the company settled with regulators for $45 million. Since then, the U.S. regulatory climate has shifted considerably under President Donald Trump’s administration, which has taken a markedly crypto-friendly stance. Several regulatory actions against major crypto firms have been paused or withdrawn, creating a more supportive environment for companies like Nexo to operate.
The Trump family’s deepening involvement in the crypto sector also signals broader changes. Donald Trump Jr. serves as an ambassador for World Liberty Financial, a company advancing crypto integration into traditional finance. Trenchev described the moment as a “tectonic shift” in U.S. crypto policy, expressing confidence that America is poised to become a global hub for digital finance innovation.
Nexo Positions for Growth in Revitalized U.S. Crypto Market
Nexo, headquartered in the Cayman Islands, offers a wide range of services including crypto-backed loans, a trading platform, and exchange services. Its leadership sees a strategic opportunity to reestablish its presence in the expanding U.S. digital asset market. The Sofia event, attended by notable figures such as Israel’s Minister of Innovation Gila Gamliel, reflected the international interest and capital now converging around the U.S. crypto resurgence.
Crypto-Friendly SEC Leadership Bolsters Industry Optimism
The shift in regulatory tone has been reinforced by new leadership at the SEC. Paul Atkins, a longtime advocate for lighter-touch financial regulation, was recently sworn in as SEC Chairman. Since assuming office, Atkins has moved swiftly to close or delay several high-profile cases against crypto firms.
The SEC dropped its lawsuits against Coinbase and Cumberland DRW, and it concluded its investigation into Uniswap Labs without enforcement action. More recently, the agency also ended its inquiry into Richard Schueler, founder of Hex, PulseChain, and PulseX, signaling a broader rollback of aggressive crypto enforcement.
With these developments, Nexo’s plans to return to the U.S. market appear well-timed, positioning the company to capitalize on a landscape that is once again open to innovation and growth.
