San Francisco, CA – May 7, 2025 – Alchemy, a leading blockchain developer platform, has launched a new initiative to incentivize the development of Mini Apps on the World network, the financial and identity platform co-founded by OpenAI’s Sam Altman.
The program, announced on Monday, will provide developers with up to four months of free access to Alchemy’s infrastructure, including compute credits, engineering support, and marketplace access. Additionally, selected projects will receive co-marketing support, in-person event opportunities, and partner amplification.
“World is already seeing real traction in the U.S., and this is just the beginning,” said Jonathan Kau, Head of Rollups at Alchemy.
World’s Push for U.S. Adoption
The incentive program follows the release of Mini Apps 1.2, a significant upgrade that introduced new tools for developers to build, test, and deploy lightweight on-chain applications to World’s 26 million users.
While World has processed over 350 million transactions globally, the platform’s U.S. launch opens up a vast market of 340 million potential users. With the latest initiative, Alchemy is targeting American developers, aligning with U.S. policymakers’ push for domestic innovation in emerging tech.
“This campaign comes at a critical moment for U.S. leadership in blockchain and identity solutions,” the team stated in the announcement.
WLD Incentives and Ecosystem Expansion
Alchemy’s initiative also aligns with World’s ongoing Mini App developer rewards program, which offers up to $25,000 per week in WLD token incentives for top-performing projects. This incentive pool is aimed at rewarding developers who deliver high-utility, human-first applications that bring meaningful value to the World App ecosystem.
However, WLD’s price has struggled. The token currently trades at $0.8858, down 20% in a week and 85.5% year-over-year. Despite the recent losses, WLD has seen a 26% monthly gain, suggesting renewed interest following the U.S. launch and infrastructure expansion.
Strategic Positioning and Market Impact
Alchemy’s infrastructure powers some of the biggest names in the blockchain sector, including Circle, Optimism, and Polymarket. By aligning its infrastructure with World’s network, Alchemy is positioning itself as a central player in the U.S. blockchain ecosystem, particularly in identity verification and modular application development.
“This initiative isn’t just about infrastructure — it’s about establishing a strong foothold in the U.S. market, where blockchain policy is still evolving,” said Kau.
For World, the campaign represents a pivotal moment in its mission to dominate the modular app space and to accelerate adoption of its World ID solution, a secure, anonymous verification tool for establishing that users are real, unique individuals.
As the U.S. market becomes increasingly competitive for blockchain solutions, the race to build the next generation of decentralized apps may hinge on incentives like Alchemy’s — especially in a landscape where infrastructure and developer support are paramount.
