WhiteBIT Nova has officially crossed the 1 million transaction milestone—highlighting how crypto cards are rapidly becoming a gateway for mainstream blockchain adoption. As more users treat crypto cards like traditional debit and credit cards, the global crypto card market is on track to hit $220.46 billion by 2033.
With over 560 million people now holding cryptocurrencies globally, the number of crypto users turning to digital assets for real-world payments is steadily climbing. By 2026, nearly 20% of crypto owners are expected to use their holdings for purchases—up from 14.2% in 2024.
WhiteBIT, the most-visited cryptocurrency exchange in Europe, has seen strong early traction with its Visa-powered WhiteBIT Nova card, reinforcing how seamlessly crypto is being woven into daily financial habits.
Crypto Cards Gaining on Traditional Payment Methods
While traditional debit and credit cards still dominate, crypto cards are emerging as a compelling alternative. They offer distinct advantages like greater privacy, cross-border functionality, and crypto-based rewards.
Valued at $1.3 billion in 2024, the crypto credit card market is projected to grow at a CAGR of 8.6%, reaching $220.46 billion by 2033. The ability to instantly convert crypto to fiat at the point of sale is making these cards a practical tool for everyday spending.
How Consumers Are Using WhiteBIT Nova
A recent Visa survey in collaboration with Brevan Howard and Castle Island Ventures highlighted top use cases beyond trading: currency conversion, payments, remittances, and payroll.
WhiteBIT Nova users are mirroring traditional spending behaviors, using their crypto for everything from groceries and subscriptions to travel and luxury goods.
Top cryptocurrencies for spending:
- USDC
- Bitcoin (BTC)
- Ethereum (ETH)
- WhiteBIT Coin (WBT)
Top brands for crypto payments:
WhiteBIT Nova cardholders are shopping with well-known names including Spotify, YouTube, Booking, KFC, Ryanair, Farfetch, and PlayStation. Even luxury brands like Cartier, Balenciaga, Gucci, Dior, and Louis Vuitton have processed over 5,000 transactions.
Top spending categories:
- Groceries, food & cafés, and subscriptions top the list of most frequent crypto purchases.
Crypto Cashback: A Major Incentive for Adoption
Cashback continues to be one of the most attractive features for credit card users—and crypto is no exception. WhiteBIT Nova cardholders are increasingly drawn to crypto cashback, particularly in the following categories:
Essentials:
- Groceries (22.8%)
- Food & cafés (20.4%)
- Subscriptions (14.1%)
Leisure & Entertainment:
- Taxis (10.7%)
- General entertainment (8.2%)
- Gaming (7.3%)
Travel & Lifestyle:
- Car-related expenses (4.9%)
- Airlines (4.2%)
Wellness & Everyday Needs:
- Pet purchases (3.9%)
- Medicine (3.5%)
When it comes to rewards, BTC and WBT remain the most popular choices, with WBT seeing rising demand.
Virtual-First: The Shift Toward Digital Cards
In line with global payment trends, a staggering 88.52% of WhiteBIT Nova users prefer virtual cards over physical ones (11.48%). This reflects the broader shift toward digital wallets, which are expected to reach 5.2 billion users globally by 2026, covering more than 60% of the world’s population.
Merging Blockchain with Traditional Finance
The success of WhiteBIT Nova demonstrates how blockchain is steadily integrating into traditional financial systems. With over a million transactions completed, the card proves that crypto is evolving beyond trading—now offering real, everyday utility for consumers worldwide.
