Binance has integrated its payment solution with Brazil’s national instant payment system, Pix, enabling millions of users to make real-time purchases and transfers using cryptocurrency. This landmark integration allows Binance Pay users in Brazil to seamlessly convert digital assets into Brazilian reais and send funds directly to any Pix-compatible bank account or merchant.
The new service supports over 100 cryptocurrencies, offering a major step forward in the mainstream adoption of digital currencies across Latin America’s largest market.
“This is a turning point for crypto adoption in Brazil,” said Guilherme Nazar, Binance’s regional vice president for Latin America. “Users can now transact in crypto with the same ease and trust as Pix.”
Pix Integration: Scaling Real-World Crypto Utility
Pix, created by the Central Bank of Brazil in 2020, is already used by over 76% of the population. It processes more than 6 billion transactions each month, making it one of the most widely adopted real-time payment systems in the world.
By plugging Binance Pay into Pix, users can bypass traditional financial intermediaries while maintaining the same speed and convenience they’ve come to expect from mainstream fintech apps.
“This is a revolutionary blend of public infrastructure and global crypto technology,” Binance CEO Richard Teng said in a statement. “We’re giving people the power to spend their digital assets just like fiat, promoting accessibility and financial inclusion.”
Brazil is among the top global adopters of digital assets. According to Triple-A, 17.5% of Brazilians now own crypto, while a survey from Instituto Locomotiva found that 42% of investors hold crypto assets, on par with stocks and mutual funds.
Crypto Expansion in Brazil: XRP ETF and More
Brazil has positioned itself at the forefront of crypto innovation. In April, the country launched the world’s first spot XRP ETF, named Hashdex Nasdaq XRP Fundo de Índice (FI). The product is managed by Hashdex and administered by Genial Investments, offering regulated exposure to Ripple’s native token.
The Binance-Pix integration is part of a broader trend in Brazil’s crypto-friendly policies and infrastructure, which includes growing institutional investment and a regulatory environment favorable to innovation.
Binance Pay Powers Bhutan’s Crypto Tourism Push
In a parallel development, Binance Pay is also powering a national tourism payments system in Bhutan, in collaboration with DK Bank.
Tourists can now use crypto to cover nearly all travel-related expenses—from flights and hotels to souvenirs and visa fees. Transactions are completed in real time via QR code and are instantly settled in Bhutan’s local currency by DK Bank.
Over 100 Bhutanese vendors, including remote artisans, are participating in the system, allowing digital payments in even the most rural areas. The initiative demonstrates how crypto-powered systems can drive economic access in underserved regions.
