Nasdaq-listed Bitcoin financial services firm Fold has introduced its Fold Bitcoin Gift Card, aiming to bridge the gap between cryptocurrency and mainstream retail. The newly launched gift card provides a simple, familiar format for consumers to purchase and gift Bitcoin, marking a significant move towards integrating BTC into everyday financial experiences.
According to the press release, the Fold Bitcoin Gift Card leverages the company’s proprietary technology, allowing for easy purchasing and gifting of Bitcoin without the need for complex crypto wallets or lengthy onboarding processes. The card is currently available on Fold’s website, but the company has plans to expand its distribution to both online and brick-and-mortar retail locations nationwide in the coming months.
The gift card’s denomination ranges from $25 to $500, catering to a wide range of buyers from casual users to serious crypto enthusiasts. Fold CEO Will Reeves emphasized the importance of making Bitcoin more accessible to the average consumer.
“Our mission at Fold is to make Bitcoin easy and approachable for everyone. With the Bitcoin Gift Card, we’re bringing BTC to millions of Americans in a familiar way — available at the places they already shop,” Reeves said. “It’s not just about gifting Bitcoin; it’s about creating a pathway for mass adoption.”
The launch of the Bitcoin Gift Card comes at a strategic time as the global gift card market is projected to hit $300 billion annually. Fold aims to position itself as a leader in this growing sector, especially given that 84% of consumers transact with gift cards each year.
The company also noted that alternative financial assets like gold have seen significant retail success, with Costco reporting $200 million in monthly gold sales. Fold’s entry into the gift card market aims to replicate that success by making Bitcoin as accessible as other popular gift card assets.
The Fold Bitcoin Gift Card was developed in partnership with Totus, a gift card issuance and program management firm with access to over 150,000 retail distribution points nationwide. This extensive network will enable Fold to reach a broad customer base, offering Bitcoin as a giftable asset to millions of potential new users.
Totus CEO Mark Benton commented on the partnership, stating, “Our extensive retail network will not only help Fold reach new customers but also provide retailers with an innovative way to engage with Bitcoin enthusiasts and crypto-curious consumers.”
To redeem the gift card, recipients must register and verify a Fold account. The Bitcoin balance will then be credited to the user’s Fold wallet, where it can be held, spent, or transferred to any on-chain BTC address.
Moreover, the Bitcoin Gift Card aligns with Fold’s broader strategy to integrate Bitcoin into everyday financial transactions. Fold already offers a Bitcoin rewards app, a credit card that earns Bitcoin on every purchase, and a mobile app that allows users to spend Bitcoin seamlessly.
Recently, Fold’s leadership team marked the company’s public listing by ringing the opening bell at the Nasdaq MarketSite in Times Square, New York — a symbolic move highlighting the firm’s ambition to position Bitcoin as a mainstream financial asset.
Reeves concluded, “Ringing the bell at Nasdaq was more than a celebration; it was a signal that Bitcoin has arrived in the heart of global finance. With products like the Bitcoin Gift Card, we’re making it even easier for people to enter the Bitcoin economy.”
