Brazilian fintech firm Méliuz (B3: CASH3) is ramping up its Bitcoin treasury strategy, announcing plans to raise 150 million BRL (approximately $26.5 million) for further BTC acquisitions. This comes shortly after the company made headlines for becoming the first publicly listed firm in Brazil to hold Bitcoin on its balance sheet.
Second BTC Acquisition Underway
Earlier this month, Méliuz entered the crypto space by purchasing BTC 274.52, valued at $28.5 million at the time. With this move, the company currently holds over 320 BTC and has now confirmed intentions to expand its position further.
In a statement released to shareholders and reported by Livecoins, Méliuz outlined a new round of funding to support its second Bitcoin purchase. The company is currently evaluating options for the capital raise, which could include issuing new shares or convertible debt.
CEO Israel Salmen noted that investment bank BTG Pactual has been tapped to coordinate the financing process. The bank will assist Méliuz in executing the transaction once the funding round is complete.
Strategic Flexibility in Fundraising
Méliuz’s Director of Investor Relations, Marcio Loures Penna, added that several financial instruments are being considered—including debt securities convertible into shares or a non-convertible format. The firm is also evaluating a potential public offering of common shares, potentially accompanied by subscription bonuses.
“While our initial target is 150 million BRL, we remain open to investing a larger amount if favorable opportunities present themselves,” Méliuz stated.
The company emphasized that these plans are still under review and subject to a formal approval process.
Bitcoin Treasury Timeline Remains Open-Ended
No specific timeline has been set for the upcoming Bitcoin acquisition. However, Penna assured stakeholders that the company will maintain full transparency and adhere to regulatory protocols.
“Méliuz is committed to best practices in corporate governance and will keep the market informed of any material developments,” he said.
This bold step cements Méliuz’s position as a pioneer in Latin America’s corporate crypto adoption movement. It mirrors similar strategies from U.S. firms like MicroStrategy, which have used Bitcoin as a hedge against inflation and a means to enhance shareholder value.
Company Background and IPO Success
Founded in 2011, Méliuz provides cashback rewards, discount coupons, and financial services such as its proprietary credit card. In November 2020, the company raised R$600 million ($103 million) through its IPO on Brazil’s B3 stock exchange.
Its strategic pivot into Bitcoin comes amid broader fintech innovation and growing institutional interest in crypto assets across Latin America.
